Swedish Prime Minister Ulf Kristersson's attempt to showcase his humorous side on social media during French President Emmanuel Macron's state visit has sparked debate.
In a video, Kristersson described Swedes as a 'passive-aggressive people' fond of queuing and cinnamon buns, a move meant to viralize the event and present a relatable image of the PM.
This unconventional approach has been met with criticism, with arguments that political discourse does not need such antics and that it fails to win the hearts of Swedish voters.
The visit, which includes a focus on renewed cooperation in innovation, nuclear power, forestry policy, and European security, has been somewhat overshadowed by the PM's comedic outreach.
Meanwhile, Macron's visit to Stockholm included a stay at the private Bank hotel, heavily guarded, and a trip to Lund's European Spallation Source research facility.
His presence at the facility, home to advanced neutron analysis tools, was greeted by officials and students, who later had the opportunity to engage with him at a student event.