The annual majblomma, a symbol of child welfare in Sweden since 1907, has seen a surge in sales and interest, thanks in part to the 'Murhaf effect'.

Queen Silvia, a long-time supporter, purchased the first flower of the year, continuing her tradition and showcasing her dedication to children's rights.

The initiative, which collects funds to combat child poverty, has expanded its reach, with both children and adults eager to contribute.

This year's campaign also introduced a special edition flower with nine petals, symbolizing the one in ten children living in economic hardship in Sweden.

The story of Murhaf, who raised significant funds last year, has inspired many to join the cause, reflecting a growing awareness and commitment to helping vulnerable children.