In a bold move to sway the younger electorate ahead of the 2026 elections, Sverigedemokraterna (Sweden Democrats) has unveiled a new media strategy that involves leveraging TikTok influencers to spread its political message.

The party plans to fund influencers who can promote its policies, albeit not openly disclosing the party's backing.

Joakim Wallerstein, the party's communications chief, expressed optimism about reaching a younger audience through this innovative approach.

This strategy marks a significant shift in political campaigning, aiming to connect with voters on platforms where they spend a significant amount of their time.