As the climate warms, alpine ski resorts are facing unprecedented challenges, including a significant snow crisis that has led to innovative, yet temporary solutions, such as covering snow and ice with large fleece blankets to preserve it.

This method, while providing a short-term fix, is not seen as sustainable in the long term, with experts predicting that areas below 1500 meters may struggle to survive as ski destinations.

The situation has sparked a renewed interest in the potential for ski tourism in northern Sweden, where colder conditions could offer a more reliable setting for winter sports.

Researchers and industry experts are exploring how to market these northern destinations effectively, focusing on the unique arctic experience they can offer, including the appeal of darkness and cold.

Meanwhile, in the Alps, the reliance on artificial snow is increasing, with some regions reporting up to 90% of their snow being man-made.

This reliance on energy and water-intensive snowmaking is raising concerns about sustainability and the future viability of ski tourism in southern Europe.

As ski resorts across Europe grapple with these challenges, the shift in tourism patterns and the need for a more sustainable approach to winter sports are becoming increasingly clear.